Monday 5 October 2009

Magazine Publishers Research


Bauer
Company website: http://www.bauermedia.co.uk/
TV Channels: The Box, Smash Hits, 4Music.
Radio Stations: Magic and Kiss 100.
Other websites: http://www.heatworld.com/

Originally a small printing house, The Bauer Publishing Group has grown into a worldwide publishing company, now producing over 282 magazines. Some mainstream titles include Heat, FHM, Closer, Kerrang!, Q.
They also provide for a niche market, and have a wide variety to choose from such as
Your Horse, Model Rail, Golf World, and Practical Photography.
The company seems to have a musical brand image because the most popular magazines they publish are mainstream music magazines, although they do publish other types of magazines, both aimed at a wide general audience .


IPC Media
Company website: http://www.ipcmedia.com/
Other websites: http://www.housetohome.co.uk/, http://www.countrylife.co.uk/, http://www.nme.com/,

IPC Media is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. The company is split into five divisions, producing a range of 80 magazines, both niche and mainstream as well as other forms of media. 26 million UK adults read an IPC magazine, which is over 44%. The company works with magazines on TV listings, music and film, lifestyles, health, men's interests etc. Some examples are NME, Country House, The Field, Classic Boat. Many of the magazines published by IPC are focussing on the countryside, health and lifestle, which evidently means they aim at a middle aged and older audience who are interested in a "healthy living".


BBC Magazines
Company website: http://www.bbc.co.uk
TV Channels: BBC1, BBC2, BBC3, CBBC, Cbeebies, BBC News
Radio Stations: Radio 1, Radio 2, Radio 3, Radio 4, Radio 5 etc.
Other websites: http://news.bbc.co.uk/

BBC is a well established company, they produce many niche magazines, most of which are based on their shows, focusing on home, garden and education, aimed at adults preschool and preteens. Some adult titles include Countryfile, Wildlife Magazine, Radio Times. Some preschool/preteen magazines they produce are Doctor Who Adventures, Charlie and Lola, Teletubbies, Top of the Pops and Top Gear. There are many magazines that have a variety of different audiences, covering a wide range of topics. The BBC covers many other medias, and magazines is not their main concern.


Development Hell
Company website: http://www.developmenthell.co.uk/
Other websites: http://www.mixmag.net/, http://www.wordmagazine.co.uk/

Development Hell is a small independent publishing company, which produces two monthly niche music magazines aimed at an older generation, The Word and Mixmag. The company aims at people that are interested in older music, and at club and dance music. The company is presented as being a small company providing it's readership with good quality magazines because they do not have that much to concentrate on.